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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas luxury jets are drawing purchasers with their smooth silhouettes, plush cabins - and increasingly, their use of [alternative fuels](https://www.bloomberg.com/profile/company/MNELF:US).
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Fuel producers and jetmakers are keen to display novel forms of aviation fuel deemed less damaging to the climate, from utilized cooking oil to the distinctly less attractive meat waste.
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[Business jet](https://www.businessnews.com.au/Company/Mission-NewEnergy) operators, like airline companies, have actually bowed to environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared to 2005.
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Their hope is that embracing renewable fuel to suppress emissions could make [business](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) jets more appealing to environmentally mindful buyers - especially corporations facing questions over sustainability from investors or green project groups.
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The schedule of less contaminating private jets might also spare the rich and famous the negative publicity experienced by Britain's Prince Harry and his other half Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," stated Bryan Sherbacow, [chief business](https://stocktwits.com/symbol/MNEL) officer of Boston-based [biofuel](https://www.google.com/search?kgmid=/m/0cqd_rb) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 [aircraft](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) on display screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total [annual carbon](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) emissions worldwide, however can emit, usually, approximately 20 times more per traveler mile than jetliners, according to the London-based [private charter](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) firm Victor.
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Prince Harry has defended his [occasional usage](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) of personal jets to guarantee his household's safety, and has actually stated that on the rare celebrations he does not fly commercially he offsets his emissions.
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But planemakers say occurrences such as the furore over his travel plan have included fresh difficulties for an industry already aiming to justify its [contribution](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to cutting business expenses.
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"Incidents of flight shaming including the usage of personal jets are regrettable when you think about that our market has actually delivered fuel performance enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.
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[Bombardier](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) thinks increased sustainable fuel usage will help the market make inroads with corporations and wealthy purchasers. According to industry information, billionaires only have a 19% business jet ownership rate.
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But even an image makeover - with jets sporting [sticker labels](https://pitchbook.com/profiles/company/51278-86) like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to aircrafts - is not likely to satisfy all critics at the Oct 22-24 [high-end jet](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) event.
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Environmentalists and some [analysts](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) remain [doubtful](https://forest500.org/rankings/companies/mission-newenergy-limited) that biojetfuels, normally combined 50-50 with kerosene, will make a substantial effect on public perceptions about high-end travel.
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"No quantity of [jatropha curcas](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) or Brazil-nut fuel can make service jets look eco-friendly," said air travel analyst Richard Aboulafia.
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Demand from business jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) at its California plant, could expand production approximately 150 million gallons by 2022.
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Corporate charter companies and specialists are also seeing more interest from customers who wish to buy carbon [credits](https://www.businessnews.com.au/Company/Mission-NewEnergy) to balance out emissions from their [flights](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a [corporate jet](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) usage study his [company](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) just recently completed for a Fortune 500 company.
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"At the end of the day, I think that cost, expense per hour, range, speed and performance, that's still the (sales) driver. But I think people are becoming more familiar with the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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