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<br>By Allison Lampert<br>
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market show in Las Vegas luxury jets are tempting buyers with their smooth silhouettes, plush cabins - and increasingly, their usage of alternative fuels.<br>
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<br>Fuel manufacturers and jetmakers are eager to [display unique](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) forms of air travel fuel deemed less damaging to the climate, from utilized cooking oil to the definitely less attractive meat waste.<br>
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<br>Business jet operators, like [airline](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) companies, have actually acquiesced environmental pressure on aviation and devoted to halving carbon emissions by 2050 compared to 2005.<br>
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<br>Their hope is that adopting renewable fuel to suppress emissions might make business jets more appealing to environmentally mindful purchasers - especially corporations facing questions over sustainability from shareholders or green campaign groups.<br>
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<br>The schedule of less contaminating personal jets could also spare the rich and popular the unfavorable promotion experienced by Britain's Prince Harry and his spouse Meghan over a recent personal [jet journey](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to southern France.<br>
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<br>Five [Gulfstream](https://www.businessnews.com.au/Company/Mission-NewEnergy) jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br>
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<br>The [current waste-based](https://www.businessnews.com.au/Company/Mission-NewEnergy) fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, primary business officer of Boston-based [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br>
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<br>"All of our item is inedible."<br>
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<br>Some of the other 79 airplane on display are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.<br>
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<br>FLIGHT SHAMING<br>
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<br>Private jets account for less than 0.1% of overall [yearly carbon](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) emissions internationally, however can produce, usually, as much as 20 times more [carbon emissions](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) per passenger mile than jetliners, according to the [London-based](https://www.bloomberg.com/profile/company/MNELF:US) [personal charter](https://www.zoominfo.com/c/mission-newenergy/346542889) company Victor.<br>
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<br>Prince Harry has actually defended his periodic usage of private jets to guarantee his household's security, and has stated that on the uncommon events he does not fly commercially he offsets his emissions.<br>
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<br>But planemakers say [incidents](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) such as the furore over his itinerary have added fresh obstacles for a market currently striving to justify its contribution to cutting business costs.<br>
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<br>"Incidents of flight shaming involving making use of private jets are regrettable when you consider that our market has provided fuel efficiency improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br>
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<br>Bombardier thinks [increased sustainable](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) fuel use will assist the market make inroads with [corporations](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) and wealthy buyers. According to market information, only have a 19% business jet ownership rate.<br>
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<br>But even an image transformation - with jets sporting stickers like "this airplane flies on renewable fuels" and [organisers including](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) [alternative fuel](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) pumps for checking out airplanes - is not likely to satisfy all critics at the Oct 22-24 luxury jet event.<br>
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<br>Environmentalists and some analysts remain doubtful that biojetfuels, usually combined 50-50 with kerosene, will make a substantial impact on public perceptions about high-end travel.<br>
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<br>"No quantity of [jatropha curcas](https://forest500.org/rankings/companies/mission-newenergy-limited) or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation expert Richard Aboulafia.<br>
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<br>Demand from company jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.<br>
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<br>World Energy, which [produces](https://forest500.org/rankings/companies/mission-newenergy-limited) 40 million gallons of [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at its California plant, could expand production approximately 150 million gallons by 2022.<br>
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<br>[Corporate charter](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) business and consultants are likewise seeing more interest from clients who want to buy carbon credits to balance out emissions from their flights.<br>
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet usage study his [company](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) recently finished for a Fortune 500 company.<br>
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<br>"At the end of the day, I think that price, expense per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I think individuals are ending up being more mindful of the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, [Editing](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) by Tim Hepher and Alexandra Hudson)<br>
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